BRUT - The Essence Of Man

With a rich heritage, BRUT has stood the test of time.

Launched in 1966 as a premium fragrance, BRUT was positioned as a ‘classics’ brand within the UK market. Making male grooming acceptible to men, Brut historically used sporting stars as brand ambassadors to promote the brand. The boxer, Henry Cooper, was the first and the most recognised brand ambassador during the 70’s and Footballer Kevin Keegan.

BRUT was created by Master Perfumer Karl Mann. The fragrance is based on Citrus, Sandalwood and Lavender – which happen to be current trends in modern fragrances.   

Valerie Lind, 51, comments "When I was 14 I used to buy the 70p bottle of BRUT every week with my pocket money and wear it to our local Youth Club. All the girls used to use it as much as the boys. We wore Tonic Suits, Skirts and Black Stay Press"