Camay Soap was introduced in the USA in 1926 and in the UK in 1958. It was one of the first “beauty” soaps to be marketed in post-war Britain . The brand was seen as a luxurious and exclusive soap, which provided the ultimate in feminine glamour. In those early days, Camay became renowned for its use of exclusive French perfume, its pink colour and its rich lather

The name Camay was derived from the bar's own cameo stamp. "Camay" was coined from the French word, "camee," which means cameo, the jewel.