Lifebuoy red toilet (bath) soap with Lifebuoy's characteristic medicated, carbolic smell.

Lifebuoy Soap was originally launched in 1894 as Lifebuoy Royal Disinfectant Soap. Originally available in household, and toilet size (bath size) it is now only available in toilet size (bath size) This is the latest version of the original carbolic formula and not the Asian version of Lifebuoy which you often find on market stalls. The Asian Lifebuoy is a completely different formula, is not a carbolic soap, and does not smell, or feel the same. People often comment to us that as soon as they smell our Lifebuoy's distinctive odour they are transported back to many a year ago. 85g bar size.

Our Lifebuoy is as original as it gets, even down to the cardboard box it comes in, depicting a family scene circa 1960's rather than a plastic wrap as modern soaps tend to. You can pick up many cheaper soaps branded Lifebuoy which we do not sell as they are not the same, and often disappoint people looking for the "real thing". Our Lifebuoy has the aroma you are looking for when wanting the product that was available years ago.

The advertisemants below are originals through the ages.