1911 was the year NIVEA Creme was “born”. It owes its development to the product “Eucerit”. After decades of research Dr. Isaac Lifschütz discovered this revolutionary emulsifier, which meant that a product was now available which could combine an active substance, fat and water to give a stable base for ointments. The highly creative Dr. Oscar Troplowitz of the Beiersdorf company used Eucerit, originally discovered for the medical field, as the base for a completely new kind of cosmetic cream:

NIVEA Creme.